🔗 Share this article

Based on a recent study, almost one in five younger individuals in the UK are using artificial intelligence to design their vacations.

Age-Based Gap in AI Use

While standard all-inclusive trips continue to be the top selection, data reveals that 18% of millennials rely on AI tools like ChatGPT for trip ideas.

On the other hand, under 3% of seniors mention AI as a method for vacation planning.

Overall, 25% of British people continue to opt for traditional brochures when organizing their journeys.

Rising Reliance in AI Assistants

Industry experts expect the use of smart tools to grow rapidly in the near future.

Close to a large portion of those surveyed stated they would be willing to allow an AI assistant to arrange their travel entirely.

Post-Covid Holiday Rebound

Findings presented at a recent industry event showed that the number of Britons going on a holiday last year has nearly returned to pre-pandemic rates.

Approximately the vast majority of participants studied took a break in the UK or overseas recently.

An increasing percentage of people stated a holiday as the top non-essential purchase, ranking above leisure, electronics, and other leisure activities, including during economic uncertainty.

Artificial Intelligence Usage Increases

Research conducted in July found that significantly more people are employing AI for holiday planning than a year ago.

Now, a small but growing share of respondents stated they rely on AI for suggestions, increasing from 4% in earlier research.

Young Tourists and Mental Health

Research further revealed that millennials were more inclined to view a trip as "vital for their wellbeing".

A high the vast majority of younger adults expressed this opinion, versus the 80% across all ages average.

Environmental Concerns

Younger tourists were also more inclined to pick a brand, accommodation, or place based on its eco-friendly policies.

Approximately one in five of 25- to 34-year-olds prioritized green practices, against ten percent generally.

Doubt About Eco-Friendly Claims

A number of experts shared scepticism about these assertions.

Everyone aims to be more sustainable – but if it’s more expensive, they usually reconsider about it.

However, the same executive noted that younger holidaymakers "appear to be a lot more aware and focused on wellness than when I was young".

Debate Over Tourism in Spain

Recent moves by Spain's tourist board to shift the demographic of tourists have led to debate.

Spain is hoping to promote longer stays and slower travel through a fresh advertising campaign.

The focus is shifting off traditional beach holidays.

When you boil down what they’ve said, the goal is a new kind of customer – they essentially want affluent travellers.

The expert stated that if a condition for taking a vacation is wealth, that is "absolutely disgraceful".

Demands for Control in Tourism

The issues with too many visitors in Spanish destinations and other places were blamed on "illegal rentals" rather than big operators.

Experts highlighted appeals for governments to clamp down on cases where rental hosts do not have a required authorization, health and safety certificate, or proper tax records.

When property managers are found to not have the proper documentation and financial records, fines are imposed. Failure to comply leads to legal consequences. The entire illegal rentals will vanish quickly.

The message was straightforward: Hosts should act responsibly, become licensed, and comply with regulations.