European Far-Right Dictating the Public Narrative, Study Finds

Mainstream political parties are more and more enabling the far right to set the public discourse, according to a recent research conducted in the Federal Republic of Germany.

Academics found that this phenomenon has unwittingly helped radical groups by validating their viewpoints and spreading them more widely.

Study Drawing from Two Decades of Media Coverage

The findings, released in the academic journal on political studies, relied on an computerized content review of more than 520,000 news pieces from a half-dozen national publications.

Capital-based researchers observed that as the far right shifted from marginal topics in the late 1990s to central subjects like integration and migration, mainstream political groups progressively adjusted their communication in response.

This adjustment boosted the dissemination of these ideas and signaled to voters that such positions were acceptable.

Implications for Democratic Systems

"Public communication by established political groups plays a central role in the voting performance of the far right," explained a political sociologist participating in the study.

"This factor has been underestimated," she added.

The effect was noticeable even when conventional parties were condemning the radical faction. "They still receive focus," the expert remarked. "Our core argument is that because we live in such a battle for attention, this focus is key."

Normalisation Phenomenon Across Europe

While the research was focused on Germany, this normalisation effect is likely to apply to countries across the European continent.

"You see this a lot in German and British media," explained another co-author. "Radical groups makes a statement and everyone begins discussing it for several days."

"Although you're opposing it, you're echoing it," he stated.

Toughening of Political Discourse

At certain points, leaders have also toughened their language to match that of the far right.

In a recent interview, a then national leader advocated large-scale deportations and pushed for them to happen "more frequently and rapidly."

Comparable instances can be observed throughout the continent, as elected officials from countries ranging from the United Kingdom to France adopt the language of the radical right, particularly on immigration.

This has created an echo chamber that was unthinkable a decade ago.

Core Issue: Who Sets the Agenda?

"{If you're a moderate political group and you are talking about societal topics – migration, integration – in a way that is dictated by the rhythm of the far right, that's the essence of agenda setting," explained a researcher.

Other political parties have taken additional measures, attempting to emulate the hardline agenda of the far right, even as research suggests that this approach drives voters to cast their ballot for the radical faction.

Progressive Influence and Public Perception

The extent of data collected revealed that the influence of far-right parties had been gradual and had increased over time.

"Voter awareness doesn't change from day to day," commented a co-author. "However, when you hear this pessimistic narrative around immigration every second week, and it is being spread not only by far-right parties but also, for example, by established parties, then of course this narrative travels further."

Need for Established Parties to Carve Out Their Own Narratives

The research highlighted the need for established parties to carve out their own narratives, especially on subjects such as migration and integration, rather than continuously following the far right.

"It resembles a choreography," said one author. "If the conductor is far-right and you're responding to them, you cannot decide which tune should be playing."

Thomas Roberts
Thomas Roberts

Award-winning journalist with a passion for human rights and investigative reporting across diverse cultures.